Hundred, a global performance-focused sports brand, announced its partnership with badminton legend Srikanth Kidambi. The partnership will make its official debut at the prestigious Indonesia Masters 2025.
Srikanth Kidambi’s association with Hundred underscores the brand’s dedication to fostering the sport’s growth in India and nurturing young talent to excel on the global stage.
Hundred is working with Srikanth Kidambi on exclusive product launches, which will debut in global markets. These high-performance products will cater to badminton professionals and enthusiasts alike, reflecting the highest standards of innovation and design.
Speaking about this association, Srikanth said, “I am thrilled to partner with Hundred, a brand that resonates with my passion for performance and pushing boundaries. Together, we aim to inspire the next generation of badminton players.”
Manak Kapoor, Director, Hundred Singapore, said, “Welcoming Srikanth to the Hundred family is a testament to our commitment to pushing the boundaries of badminton globally. We see Srikanth as a pivotal figure in driving this mission, particularly in India, where his legacy and influence can inspire young players to embrace the sport, take it seriously, and compete at the highest levels.”
Vishal Jain, Director, Hundred India, said, “Badminton has seen tremendous growth in India over the past decade, becoming the second most played sport among the younger generation. At Hundred, we are strategically positioning ourselves to capture this momentum, not just by delivering high-performance products but by actively pushing the sport and the industry forward.”
Srikanth Kidambi joins “Club Hundred,” an exclusive group of global badminton stars. The Elite “Club Hundred” Team includes Line Kjaersfeldt (Denmark), Rasmus Gemke (Denmark), Mads Christophersen (Denmark), Alexandra Boje (Denmark), Dejan Ferdinansyah (Indonesia) and Gloria Emanuelle Widjaja (Indonesia).
