Hummel, a Denmark-headquartered sportswear brand has partnered with Unicommerce, an e-commerce enablement SaaS platform, to streamline its e-commerce operations and enhance its end customers’ post-purchase experience across India.
Hummel India has deployed Unicommerce’s multi-channel order management and warehouse management systems to automate its order processing from across its brand website as well as multiple marketplaces. Unicommerce’s technology will allow the brand to process orders placed across different channels through a unified dashboard, which can lead to error-free and faster deliveries of its sports and athleisure wear products.
Additionally, the brand has opted for Unicommerce’s UniShip technology, which is a post-shipment journey solution to help end consumers track and return orders, providing a marketplace-like experience for orders placed on its brand website.
With Hummel India planning to expand its footprint across the country with its exclusive brand stores, the brand’s present focus is on growing its ‘team sports’ and ‘institutional business’ segments. It has currently integrated its brand website, and 3 warehouses with Unicommerce’s platform.
Soumava Naskar, Managing Director at Hummel India said, “While our exclusive range of sportswear targets the younger generation which is more tech savvy and digitally driven, our partnership with Unicommerce will help us enhance our operational efficiency making our products widely available to aur audience.”
“The Indian e-commerce market is changing with newer categories making a strong impact, one of which is the sportswear segment We are excited to be a part of Hummel’s growth journey as we offer our technology expertise to power their e-commerce operations,” said Kapil Makhija, MD & CEO of Unicommerce.
