HRX, a fitness and active lifestyle brand co-owned by Hrithik Roshan, has launched its latest brand campaign. The campaign introduces Bollywood actor Triptii Dimri as the female face of the brand alongside Hrithik Roshan.
The new campaign, ‘Built for Sweat, Designed for Life’, featuring Hrithik and Triptii across dynamic settings, highlights HRX’s philosophy that activewear should not just perform, but should inspire confidence, comfort, style and self-expression throughout the day.
Hrithik Roshan, Co-founder, HRX, said, “We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I’m happy to be collaborating with Triptii, and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.”
Triptii Dimri said, “I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure in India. HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I’m excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.”
Suman Saha, CXO, House of Brands, Myntra, said, “HRX has consistently been a frontrunner in the active and athleisure wear segment on Myntra. This new campaign perfectly articulates HRX’s strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with fashion. With the addition of Triptii Dimri alongside Hrithik, we are reinforcing Myntra’s commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country. This move is key in solidifying HRX’s position as a lifestyle choice, not just a fitness one.”
