HomeEssentials, a D2C brand for home and kitchen essentials, has raised ₹70 crore in a pre-Series B funding round led by 360 ONE Asset. The round also saw participation from their existing investor, India Quotient.
The fresh funds raised will be used to expand its omnichannel presence and deepen its product portfolio in kitchen and home improvement.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain, HomeEssentials is a digital-first home and kitchen brand headquartered in Gurgaon (originating from Gwalior). The company offers a curated range of 1,000+ products across storage, cookware, furniture, and decor.
The company is increasing its offline presence and plans to have 20 stores by this year spread across the country.
Tanishq Jain, Co-Founder & CEO of Home Essentials, said, “At HomeEssentials, our vision is to become the ultimate destination for thoughtfully designed home and kitchen essentials. The strong response to our experiential stores validates our belief that customers seek products that are both highly functional and beautifully crafted. With the continued support of India Quotient and the backing of 360 ONE Asset in this phase of growth, this capital enables us to expand from a strong online presence into thoughtfully designed physical stores across Tier 1 and Tier 2 cities, accelerating our journey to build a nationwide retail footprint.”
Divyam Jain, Co-Founder & CMO, said, “Winning D2C plays in India are ones that not only have a deep understanding of the young consumer’s aspirational needs but also strong control over supply chain backend, omnichannel presence and razor-sharp product experience. We want to be not only India’s most loved Home and Kitchen brand, but also an operating organization at the cutting edge of performance and efficiency – 360 One Asset and India Quotient are great partners in our journey of excellence.”
Sumit Jain, Senior Fund Manager, 360 ONE Asset, said, “HomeEssentials is redefining a large fragmented category with aesthetic and functional products, and are creating a leading home and kitchen destination-play in India. Tanishq and Divyam have demonstrated exceptional execution skills, building a capital-efficient business that resonates deeply with the aspirational Indian consumer. We are excited to become partners in their scaling journey, as they build India’s most loved Home & Kitchen brand.”
Madhukar Sinha, Partner, India Quotient, said, “We backed HomeEssentials early on as Tanishq and Divyam identified a clear gap in the Indian market for home utilities that seamlessly blend smart functionality with premium aesthetics at affordable price. Their rapid growth speaks for itself. We are excited to see them leverage this new round to expand their catalogue and reach millions more customers across the country.”
