H&M India has announced the appointment of Helena Kuylenstierna as the new Director for its operations in India and will be based out of the head office in Bangalore. With over 24 years of experience at the brand, Helena aims to drive significant growth and profitability for H&M India.
Previously, the Global Managing Director for Kidswear at H&M, Helena truly believes in the positive impact of liberating fashion for the many by offering fantastic collections at great prices with the customer at the centre of everything. The brand continues to focus on improving relevance for Indian customers while also elevating both the physical and digital store experience.
Originally from Sweden, Helena started her career with the company in 2001 and has extensive experience from her previous roles as the Assortment Manager & Division Head Kids, Global Purchasing Manager in Shanghai’s Production Office, and Head of Buying & Production at ARKET.
Helena Kuylenstierna, Director, H&M India said, “Being a diverse market, we strongly believe that India has unique needs, and we are excited to take steps to make the most out of the opportunities we see to improve local customer relevance and maximise growth. We will continue to democratize fashion and offer elevated collections that allow our customers to celebrate self-expression. Going forward we have very ambitious plans for H&M India, and I hope to bring all my past experiences into this fantastic region, while learning from all the current & future talents we have in our local teams.”
