Soorma Hockey Club, the hockey franchise owned by JSW Sports, has announced 8PM Premium Black Packaged Drinking Water and Magic Moments Music Studio, the 2 brands from the House of Radico Khaitan, as Principal Partners for the upcoming season of the Hockey India League (HIL 2024-25).
As part of this partnership, 8PM Premium Black will feature on the front of the team’s jerseys and Magic Moments Music Studio will showcase its presence at the back of the jersey.
Karan Yadav, Chief Commercial Officer of JSW Sports, said, “We are delighted to welcome the big league brands 8PM Premium Black and Magic Moments as the Principal Partners of Soorma Hockey Club. This collaboration represents a union of brands that value and share a commitment towards Indian hockey. We look forward to achieving new milestones together and enhancing the experience for our fans.”
Amar Sinha, Chief Operating Officer of Radico Khaitan, said, “Partnering with Soorma Hockey Club is a significant milestone for 8PM Premium Black and Magic Moments. At Radico Khaitan Limited, we are not only a leading business entity but also, at the forefront of promoting sports and fitness as core values. Just as the game unites fans from all walks of life, our spirits are crafted to bring people closer, one celebration at a time. Here’s to the thrill of the game and the moments that make it unforgettable.”
The men’s Hockey India League kicks off on December 28 in Rourkela and concludes with the final on February 1, 2025. The women’s league follows, starting on January 12 in Ranchi, with its final scheduled for January 26.
