Hexnode, the enterprise software division of Mitsogo Inc., has announced the appointment of Andella Matthews as the Regional Sales Director for Africa. In her expanded role, Andella will drive strategic initiatives, strengthen Hexnode’s presence across the continent, and forge vital partnerships to fuel the company’s growth trajectory in Africa.
Andella brings over a decade of experience in technology and SaaS sales, specializing in areas such as lead generation, account management, and business expansion. Her career spans leadership roles in globally renowned organizations, including Oracle, Capgemini, Sophos, and EY, where she has consistently exceeded targets and secured lasting client relationships. With a proven 65%+ closing ratio, Andella is skilled at building strong connections with key decision-makers and delivering tailored client-focused solutions.
Under her leadership, Hexnode has already achieved significant milestones, including the strategic partnership with DCC Technologies, a leading ICT distributor in South Africa and the SADC (Southern African Development Community) region.
As Regional Sales Director, Andella will leverage her deep understanding of the SaaS market and expertise in customer relationship management to position Hexnode as a dominant player in the African UEM landscape. Her focus on business development, innovative strategies, and result-driven approaches will be instrumental in expanding Hexnode’s footprint across the region.
Tim Bell, Hexnode’s VP of Sales for EMEA and APJ said, “We are delighted to have Andella Matthews on board to lead our sales operations in Africa. Andella’s deep understanding of the African market and strategic approach to relationship-building have already contributed immensely to Hexnode’s success in the region. We are confident her leadership will drive us to new heights, enabling us to deliver world-class solutions to our customers.”
Andella Matthews said, “I am thrilled to join Hexnode as the Enterprise Sales Director for Africa. The opportunity to be part of a company renowned for its exciting growth and innovative technology is incredibly exciting. I am eager to contribute to our continued success and explore the amazing possibilities that lie ahead. Together, I am confident we can achieve remarkable things and drive significant impact in the region. Looking forward to what we can accomplish in the future!”
