Helios, a premium watch retailer under Titan Company, has announced an exclusive partnership with the distinguished French watchmaker Herbelin, marking the brand’s official entry into the Indian market.
Known for its exquisite French craftsmanship and precision-driven Swiss movements, Herbelin adds a new level of elegance to Helios’s already extensive collection of over 45 renowned international brands.
As part of this launch, Helios will initially introduce over 40 Herbelin timepieces across nine stores in major metro and Tier 1 cities. By the end of the financial year, the brand will be available in more than 20 stores, expanding into Tier 2 cities such as Chandigarh, Lucknow, and Visakhapatnam.
In response to the rising demand for premium brands, Helios, with its extensive network of over 240 stores across more than 95 cities, has become a preferred gateway for international brands entering the dynamic Indian market. This year, Helios plans to introduce 10 new international watch brands, further solidifying its reputation as a premier destination for luxury timepieces.
Commenting on the launch, Rahul Shukla, Chief Sales and Marketing Officer of Watches and Wearables Division at Titan Company, stated, “We are delighted to welcome Herbelin to our carefully curated collection at Helios. This partnership marks a significant milestone in our strategic expansion within the premium segment. As India’s economy continues to thrive and consumer disposable income rises, there is a growing demand for aspirational luxury products, particularly among well-traveled individuals. With our expanding international portfolio and growing store network, we are committed to building on our 35% growth momentum for 2024-25, meeting the needs of our discerning, brand-conscious customers.”
Benjabin Theurillat, Associate Director of Herbelin, added, “We are thrilled to officially launch our brand in India, a market brimming with opportunity and growing affluence. India’s rapidly evolving consumer landscape makes it an ideal destination for our brand’s expansion. We are committed to bringing our unique offerings to discerning Indian consumers, who value quality, innovation, and authenticity. This launch represents a significant step in our global journey, as we proudly introduce fine French horology to the Indian market.”
Helios plans to launch 50 new stores with an overall investment of ₹100 crore in FY25, further strengthening its position as the ultimate destination for premium timepieces in India. The Herbelin collection, priced between ₹45,000 and ₹80,000, will be available at select Helios stores and on e-commerce platforms.
