KlugKlug, an influencer marketing SaaS platform, announced its latest partnership with Healthkart (Bright Lifecare), a health and wellness industry company, for its influencer marketing outreach.
This collaboration will optimize Bright Lifecare’s influencer marketing strategies, helping the brand connect with relevant and authentic influencers to expand its reach and brand visibility. KlugKlug’s platform solves the challenge of finding influencers with relevant audiences, enabling the brand to make informed decisions and achieve between 60-80% efficiency in their influencer marketing campaigns.
HealthKart is a health and wellness house of brands and retailer, offering a wide range of nutritional supplements, sports nutrition, personal care, and wellness products under various brands, including MuscleBlaze, HK Vitals & Gritzo.
Bright Lifecare, known for its products under popular brands like HealthKart and MuscleBlaze, is in a category, Health and Wellness, that leverages Influencers. KlugKlug will bring significant improvement in terms of cost and efficiency through Optimization, Transparency and Compliance through Audience analysis, and real-time performance tracking.
“Over the past few months, KlugKlug has been a great addition to our marketing tools being used in Bright Lifecare for brands such as MuscleBlaze, Gritzo, and HK Vitals. Features such as ‘Audience Credibility’, ‘Audience Overlap’, ‘Geography’, and ‘Influencer Insight’ in Klug are helpful for us to refine our Influencer outreach,” said Kaustuv Paliwal, Senior Vice President of Brands at Bright Lifecare.
Vaibhav Gupta, Co-Founder and CPO of KlugKlug said, “For a house of brands like HealthKart, which is rooted in promoting health and wellness, finding influencers who live by these values is essential. An analysis of the category has already yielded some surprises endemic to the industry. They can now, not only skip past the usual trappings of subjective advice from agencies but also keep an eye on any of their competitors in great detail.”
“Its always a booster to the KlugKlug philosophy, to have a new client onboard and with HealthKart its a bigger win especially because of their discerning approach and the amount of feedback and collaboration that they have been kind to bestow upon us. While, HealthKart has already increased the efficiency of their influencer campaigns by upwards of 40%, its their exuberance and natural leaning towards data that has us blown away,” said Kalyan Kumar, CEO, and Co-Founder of KlugKlug.
KlugKlug is an influencer marketing SaaS platform that empowers Brands, Agencies, and Marketers with data-driven insights to optimize influencer collaborations. With a presence across South Asia, Southeast Asia, and the Middle East, KlugKlug enables its clients to achieve up to 80% efficiency in influencer marketing campaigns by removing audience mismatch from the Target audiences. By offering comprehensive analytics: Influencer Discovery, and Campaign Tracking, KlugKlug revolutionizes how brands engage with influencers, ensuring meaningful interactions that resonate with target audiences.
