Havells Studio has partnered with Janhvi Kapoor as the brand ambassador for its Meditate air purifier. Janhvi’s association with Havells Studio is expected to strengthen the brand’s visibility and highlight the role of air purification in creating a healthier home environment.
As a part of the tie-up, the brand recently shot a new campaign with the actress highlighting the essence of fresh air that the Havells Studio Meditate Air Purifier brings to a home.
Deepak Bansal, SBU Head – Electric Consumer Durables, Havells India, added, “Partnering with Janhvi Kapoor is about more than visibility; it’s about promoting the importance of health through clean air in our homes. The Havells Studio Meditate Air Purifier, equipped with SpaceTech technology, effectively removes dust, bacteria, and harmful compounds from the air. Janhvi’s endorsement will help us communicate that investing in air purification is crucial for a healthier lifestyle.”
Rohit Kapoor, EVP of Marketing Communications at Havells India, commented, “We are delighted to welcome Janhvi Kapoor to the Havells family. Her strong connection with young aspiring audience makes her the ideal representative for Havells Studio, particularly as we emphasize our focus on air purification. Through this partnership, we aim to boost awareness of the Meditate Air Purifiers and strengthen our commitment to delivering innovative solutions that resonate with today’s consumers.”
The Havells Studio Meditate Air Purifier equipped with advanced SpaceTech technology purifies air at a molecular level, effectively tackling a range of indoor pollutants. It features a HEPA 14 filter and a multistage purification process, ensuring 99.99% pure air. The Air Quality Indicator (AQI) continuously monitors air quality and adjusts the fan speed accordingly for optimal performance. Available in two models, the AP400, and the AP250 —both come with a 2-year warranty, offering consumers reliable air purification solutions for year-round use.
