Havas Media Network announced the appointment of Andrea Isaac as Managing Partner and Alessia Grosso as Head of Strategy & Product for Havas Play North America.
Isaac, a seasoned leader with over 15 years of experience at Havas, has previously served as Chief Development Officer for Latin America, CEO of Colombia & Central Latin America, and Managing Partner of Business Transformation. She brings extensive experience in business development, strategic partnerships, and cross-cultural marketing, uniquely positioning her to scale Havas Play’s North American presence.
Alessia Grosso will lead the newly created role focused on driving innovation at the intersection of fandom, platforms, and storytelling. Grosso, formerly SVP of Communications Strategy at Havas Media Canada, has led breakthrough work across entertainment, technology, and lifestyle categories with a strong focus on gaming ecosystems, media strategy, and cultural insights.
Andrea Isaac, Managing Partner, Havas Play North America, said, “Gaming, creators, and partnerships aren’t just trends; they are the infrastructure of modern culture. At Havas Play, we’re not chasing the moment. We’re helping brands shape it through strategies that are built on participation, not just presence.”
Alessia Grosso, Head of Strategy & Product, Havas Play North America, said, “Gaming and creator culture are no longer emerging… they’re foundational. We’re helping brands build meaningful relationships in these spaces by combining insight with imagination and strategy with soul.”
Greg James, CEO, Havas Media Network North America, said, “Andrea and Alessia represent the next generation of leadership for Havas Play. They understand that culture is not a backdrop but rather a true business driver. Their combined expertise across strategy, partnerships, and audience engagement strengthens our ability to help brands lead through culture, not follow it.”
