Hashtag Orange, a digital-first agency, has recently secured the integrated media mandate for Ilumina Health. This comprehensive mandate includes branding, creative strategy, social media, SEO, media planning, and technology solutions, marking a significant step in supporting the healthcare solutions firm’s mission to revolutionize healthcare access and personalization through innovative services and compassionate care.
With a core focus on preventive healthcare, Hashtag Orange creates campaigns that not only raise awareness but also empower individuals to prioritize their wellness journeys. By weaving creative storytelling with strategic communication and leveraging data-driven insights, the agency aims to make preventive care the cornerstone of its approach, inspiring healthier lifestyles and encouraging proactive health management.
The integrated media mandate highlights the importance of leveraging advanced tools to drive impactful communication and service delivery. From improving search visibility with SEO to crafting engaging media campaigns, Hashtag Orange’s strategies are designed to amplify the reach and influence of Ilumina Health. The goal is to position the brand as a leader in preventive and personalized healthcare, staying true to its mission of making high-quality care accessible to everyone.
Mukesh Vij, Founder of Hashtag Orange, said, “Ilumina Health is on a remarkable journey to transform healthcare. We are honoured to be part of this endeavour and are committed to creating impactful, cohesive campaigns that resonate with their audiences. By combining creative storytelling, robust digital strategies, and data-driven insights, we aim to elevate the brand to new heights while championing the importance of preventive care.”
Dr. Pushpendra Singh, Co-founder and COO of Ilumina Health, said, “Our mission is to make healthcare not only accessible but also deeply personal. Preventive healthcare is a key pillar of this mission. Hashtag Orange brings a perfect blend of creativity, strategy, and technology that aligns with our vision. Together, we aim to redefine how people perceive and experience healthcare, making prevention a priority.”
Ritesh Panwar, Co-founder and Country Head of Ilumina Health, added, “The healthcare industry is rapidly evolving, and to stay ahead, it’s essential to innovate not just in our services but also in how we communicate with our audiences. With Hashtag Orange’s expertise in branding and their focus on promoting preventive healthcare, we are confident they will play a key role in helping us achieve this.”
