Hashtag Orange, a leading 360-degree integrated marketing agency, has partnered with ROCA India, a premium sanitaryware company, to spearhead its digital transformation.
As part of the collaboration, Hashtag Orange will enhance ROCA India’s engagement with modern consumers, strengthening its leadership in the sanitaryware industry, and building a strong presence and top-of-mind recall within the category.
Under this mandate, Hashtag Orange will craft an end-to-end digital strategy, incorporating social storytelling, data-driven media planning, and search engine optimisation to position ROCA India at the centre of online discourse.
Mukesh Vij, Founder of Hashtag Orange, said, “ROCA is more than a brand; it’s a name that has established quality, innovation, and design excellence in the world of bathroom solutions for decades. We aim to enhance this legacy in the digital world by developing strategies that connect with digital-first consumers today in the Indian market. At Hashtag Orange, we are committed to the potential of stories and technology, and with ROCA, we have a thrilling chance to merge both into one to fuel engagement, awareness, and growth.”
Vikrant Choudhary, Head of Brand Marketing, said, “Consumer behaviour is evolving rapidly, and online presence has never been more powerful. At ROCA India, we’ve always believed in innovation—not only in our products but also in how we engage with our consumers. Our collaboration with Hashtag Orange couldn’t have come at a more opportune moment, as it aligns with our mission to create stronger relationships, drive recall, and apply data-driven intelligence to inform our digital destiny. We are eager to see this collaboration bring about a significant and compelling digital presence.”
