Hashtag Orange, a 360° integrated marketing agency, has entered into a strategic partnership with Sai International Pet Products (SIPP) to lead the India-wide brand management for JerHigh, the premium pet food brand by Charoen Pokphand Foods.
As the exclusive importer and distributor of JerHigh in India, SIPP aims to expand brand awareness and influence consumer behavior toward purchasing treats with intentionality, akin to routine pet food shopping. This approach is designed to help pet owners see treats not as impulse buys but as essential elements of their pets’ overall care and well-being.
Hashtag Orange’s mandate covers a full-scale marketing strategy encompassing social media management, creative development, retail activations, print advertising, performance marketing, website development, and SEO management. Their goal is to amplify JerHigh’s reach and foster an emotional connection with pet owners throughout India, positioning the brand as an integral part of a pet’s healthy lifestyle.
Mukesh Vij, Founder of Hashtag Orange, said, “We’re genuinely excited to partner with JerHigh and SIPP. Their dedication to providing the best treats aligns perfectly with our values. Our goal is to create a strong brand presence that connects emotionally with pet owners, emphasising the importance of quality treats in a pet’s diet. By encouraging the target audience to view treats as thoughtful purchases, we can enhance the overall pet care experience.”
Pankaj Khatri, Founder of Sai international Pet Products, said, “With Hashtag Orange on board, we are confident that their expertise will significantly enhance our reach in the Indian market. At SIPP, we believe in a vision where excellence meets pet well-being, which aligns perfectly with our goal of positioning JerHigh as a testament to the love we share with our pets. Together, we will educate consumers on the importance of choosing the right treats and making informed decisions that benefit their four-legged family members. This partnership marks an exciting chapter for JerHigh in India, and we look forward to what lies ahead.”
