Hashtag Orange, an integrated marketing agency, has appointed Ankush Bhandarkar to lead its media strategy from its Mumbai office.
With over 10 years of experience in digital marketing, he has held key leadership roles at top agencies like FoxyMoron, iProspect (Dentsu), and Madison Media.
At FoxyMoron, as an Associate Media Director, he managed major accounts, including AO Smith and Vedant Fashions, among others.
Prior to this, as an Assistant Manager at iProspect, part of the Dentsu global network, he drove impactful media strategies for key accounts such as HDFC bank, PNB MetLife and more. He has also managed comprehensive media strategies for Pidilite during his tenure as a Full-Stack Integrated Media Planner at Madison Media.
In his new capacity as Director – Media, Ankush will lead a growing media team, with a focus on delivering impactful result-driven campaigns for clients. His seasoned perspective and strategic insight will be pivotal in delivering measurable outcomes through data-led planning and optimising media investments, ensuring alignment with client business goals
Ankush Vij, Co-Founder & Vice President – Media, Hashtag Orange, Gurugram, said, “We’re focused on our long-term vision to deepen media expertise by building an ecosystem of leaders who pair big-picture thinking with operational excellence and precision. Ankush’s ability to think strategically while delivering results makes him an ideal fit for where we’re headed as an agency.“
Umeish Shashidharan, Vice President – Media, Hashtag Orange, Mumbai, said, “As audiences evolve, so must media, and that demands agility and insight to meet in the middle. Our aim isn’t just to deliver performance, but to drive enduring strategic value. Ankush exemplifies this mindset and we’re confident his leadership will help us set new industry standards.”
Ankush Bhandarkar said, “Joining the team at Hashtag Orange allows me to contribute meaningfully to the ever-changing media ecosystem. I’m looking forward to building strategies that deliver impactful outcomes for clients, while also crafting experiences that engage with audiences across regions and platforms.”
