Hashtag Orange, an integrated digital agency, has announced the appointment of Dr Anirban Chaudhuri as its Chief Strategy Officer (CSO).
Chaudhuri brings over 26 years of high-impact experience encompassing brand strategy, integrated marketing communications, media investment, deep market research, and financial sector insights.
Prior to this, he served as Director – Strategic Planning & Brand Management at BEI Confluence Communication.
Mukesh Vij, Founder of Hashtag Orange, said, “Having Dr. Anirban join us is truly a matter of pride. His depth of expertise is unparalleled, and we are confident that his leadership will play a pivotal role in accelerating Hashtag’s next phase of growth. This appointment is fully aligned with our long-term vision and strategic direction.”
Anirban Chaudhuri, Chief Strategy Officer, Hashtag Orange, said, “Integrated marketing is not just about combining channels; it’s about anticipating market shifts and building resilient strategies. I am thrilled to bring my experience to Hashtag Orange, an organization dedicated to continuous evolution. We will focus on deepening our strategic capabilities to ensure our clients consistently possess the foresight needed to win in a dynamic, competitive environment.”
