Hardik Pandya has made a strategic investment in The Souled Store, a lifestyle brand. Hardik Pandya has been a brand ambassador for The Souled Store since 2022.
The Souled Store, a lifestyle brand, has elevated its relationship with cricket icon Hardik Pandya, who has now become an investor in the company. Hardik Pandya has been a brand ambassador for The Souled Store since 2022.
Since 2022, The Souled Store has experienced remarkable growth, with a compound annual growth rate (CAGR) of 55%. The brand’s offline presence has surged from 8 to over 30 stores across more than 15 cities, with plans to add five more stores by the end of the month. This expansion has also resulted in more than doubling its user base.
With this new investment, The Souled Store plans to accelerate product development, expand both online and offline presence, and explore creative collaborations.
Hardik Pandya, exclusively managed by RISE Worldwide, said, “My journey with The Souled Store has been a special one. What started as a partnership has grown into something much bigger. I have always admired their passion for creating something fun, relatable, and exciting for the youth of India. I’m thrilled to be a part of this very loved homegrown brand’s next chapter and look forward to contributing to its continued success and growth.”
He added, “I’m excited to strengthen my partnership with The Souled Store, a brand that resonates with both the youth of the country and me. As an Indian athlete, I believe in the potential of homegrown brands, and this journey is about supporting innovation and creativity to help shoppers look and feel their best. I look forward to being part of this exciting partnership and fueling growth and love for the brand.”
Vedang Patel, co-founder of The Souled Store, says, “Hardik embodies everything that The Souled Store stands for, representing a true ‘Made in India’ success story. We are thrilled to welcome him into the family. His passion for fashion and deep understanding of the Indian youth will bring immense value to our brand. Together, we aim to innovate and create products with high quality that resonate with the youth while celebrating their individuality and interests.”
The Souled Store and Hardik Pandya have mutually benefited from their collaboration over the past two years. As a brand ambassador, Hardik has not only amplified The Souled Store’s visibility in the competitive fashion landscape but has also aligned the brand with the vibrant spirit of youth culture, which resonates deeply with his fanbase.
