Dating app happn with more than 41 million registered users in India, has elevated the social dating world with the extension of its ‘CrushPoints’ feature, to ‘CrushPoints for All’.
The feature allows users across India to add their preferred places (Restaurants, clubs, cafes, bars, parks, etc.) to their profile and meet people based on those common spots. This feature was in demand as 81% of Indian singles wanted to add more places to their profile.
happn partners with Foursquare to enhance social dating by integrating an array of global locations into the app, making it more reflective of users’ daily lives and experiences. This feature with the cloud-based location technology, was built to provide happn singles with a new universe of places.
With a mission to revolutionize dating on a hyperlocal level, the app aims to connect people within their neighborhoods and foster genuine connections built on shared local experiences.
happn reveals the top 5 spots across the top cities in India that singles are loving:
- Juhu Beach, Mumbai
- Hauz Khas Social, Delhi,
- Bob’s Bar, Bengaluru
- FC Social, Pune
- 10 Downing Street, Hyderabad
Karima Ben Abdelmalek, CEO and President of happn, said, “The partnership with Foursquare to launch Crushpoints for All aims to redefine the social dating experience by providing our users with unparalleled opportunities to connect in the real world. We have used Foursquare’s leading location technology, to seamlessly expand the universe of places to discover and explore on happn. This strategy will enhance user engagement and also open up new avenues for brands to connect with our vibrant community.”
happn aims to be a dating app to leverage the post-Crush experience, helping singles meet in their favorite venues, thus fostering more meaningful and context-rich connections. This feature serves as one of the most genuine icebreakers in the dating world, whether you’ve already crossed paths with this person in a familiar place or neighborhood, or you both share a love for that cosy coffee shop, that museum…
This also opens up marketing and business opportunities, paving the way for happn to develop a whole new space for brands. It revolutionises the user experience by incorporating Foursquare’s vast database of ‘Places of Interest’ (POIs) into the platform.
As the next steps, the brand plans to integrate advertising into the app experience by emphasising native integration, to ensure that promotional content is customised with user interests and boosts their overall experience. By curating partnerships with brands that resonate with the app’s community, particularly focusing on singles and their preferred spots, happn prioritises fostering a genuine affinity between users and advertised offerings.
happn is setting a bold objective of doubling its B2B revenues by the end of 2025, underscoring its dedication to innovation and sustainable growth.
