Halder Group, a manufacturer in the rice and edible oil industry, from West Bengal, announced a rebranding initiative for its edible oil brand Odaana on the occasion of their centenary year. This initiative is in alignment with the brand’s philosophy of not compromising the quality of the product and establishing a strong presence in the domestic market.
The rebranding not only refreshes the brand’s image but also highlights the purity and wholesomeness that Odaana offers. The new packaging features the vowel “O” as a symbol of purity, tradition, and authenticity, aligning with the brand’s ethos of delivering nutritious food to everyone while reflecting their commitment to QPP (Quality, Price, and Packaging).
The packaging is designed to meet international quality standards, combining traditional aesthetics with a sleek, visually appealing look. It incorporates a QR Code for direct access to the company’s website, ensuring a seamless digital experience.
The company has introduced new retail pack sizes – bottles and pouches of 450 gms and 850 gms to shake things up while complementing the existing formats like 1 L bottles, 500 ml bottles, pouches, and 15 kg tins.
Speaking on the rebranding initiative, Keshab Kumar Halder, MD & CEO of Halder Group, stated, “As a part of our centenary year, we successfully launched the Odaana branded soyabean oil and sunflower oil in the Indian market. This marks a crucial step in our journey to diversify our product portfolio and cater to the evolving needs of health-conscious consumers. Our refinery facility in Siuri, Birbhum, West Bengal ensures we deliver the highest standards of quality and perfection, envisioning a Better India through the collective betterment of its people. We are dedicated to fostering a spirit of unity and prosperity, building a Better India for generations to come.”
The brand is currently rolling out its product in phases across East India. Marking their presence in Tier 1 and Tier 2 cities like – Guwahati, Silchar, Shillong, Hazaribhag, Burdwan, Malda, Bolpur, and others. Simultaneously, it is planning to expand in more cities across the nation in the coming months.
With the Halder Group celebrating its centenary year, it is undergoing significant changes, shifting from a legacy manufacturing company to making its debut in the retail landscape. They have recently unveiled a new company brand logo, which highlights key elements of the brand’s DNA, such as innovation, a forward-thinking vision, and a commitment to excellence. This logo rebranding conveys that the brand is not static but dynamic and adaptable, continuously evolving with the times.
