Hakuhodo India, an integrated marketing and communications agency announced the appointment of Ranjeev Vij as Managing Partner and Ruchi Kohli as Senior Business Partner of Hakuhodo.Sync.
Ranjeev Vij brings over 27 years of industry expertise to his new position, most recently serving as Executive Director at TBWA\India. In his new role, Ranjeev Vij will strengthen Hakuhodo’s market footprint, building strategic partnerships, and cultivating sustainable revenue growth across broader customer and business landscapes.
Ruchi Kohli steps into the role of Senior Business Partner, taking charge of the agency’s strategic initiatives. With over 16 years of diverse experience encompassing cultural insights, consumer research, and account planning, she offers a well-rounded perspective to the team. In her new role, Ruchi Kohli will craft impactful solutions to intricate brand challenges.
Jayanto Banerjee, Chief Operating Officer, Hakuhodo India, said, “As we celebrate this remarkable 25-year journey, we continue to seek new ways to evolve and leverage creative problem-solving to drive business success for our clients. I am delighted to welcome Ranjeev and Ruchi to the Hakuhodo.Sync Leadership team, to help us drive innovation and excellence.”
Ranjeev Vij said, “We’re at a critical inflection point where exponential business growth demands fresh thinking, and where creativity, culture and commerce converge with urgency. Hakuhodo’s philosophy of seeing people in their full complexity, not just as consumers, offers the right foundation to lead this change. I am thrilled to join a team that treats reinvention not as a reaction, but as a roadmap to craft solutions that are human-first, creatively bold and business forward.”
Ruchi Kohli said, “I’m absolutely thrilled to be joining the Hakuhodo team. For me, planning is all about getting to the heart of what really matters to people. I love the challenge of uncovering those hidden insights that can spark bold, creative ideas and help brands like Maruti Suzuki stay relevant, both today and tomorrow. I’m looking forward to collaborating with some amazing minds, and shaping strategies that truly connect with the pulse of India’s ever-evolving culture.”
