Haier Appliances, an appliances brand, has announced its return as the Digital Streaming Partner on JioHotstar for the 18th season of the Indian Premier League (IPL 2025), marking its third consecutive year of collaboration.
Following a successful partnership with the ICC Men’s Champions Trophy 2025, Haier continued the partnership for coverage of IPL 2025 on JioHotstar.
Haier is focusing on sports marketing in India through its Sport-O-Tainment strategy designed to deliver engaging and immersive experiences that resonate with young and sports-savvy audiences.
In the IPL 2024, Haier leveraged staggering viewership to engage with meaningful audiences, boost brand visibility, and foster strong emotional connections with consumers.
NS Satish, President, Haier Appliances India, said, “At Haier India, we have consistently invested in major sporting events year after year, and this strategy has played a pivotal role in strengthening our position as a leading brand in the consumer durables space. Our continued partnership with JioHotstar as the Digital Streaming Partner for IPL 2025 reflects our commitment to connecting meaningfully with consumers across the country. Cricket holds a special place in the hearts of millions of Indians, transcending beyond sport to become a cherished part of our culture and celebrations.”
“IPL presents an unparalleled platform to engage with young audiences, premium consumers, and Indian households alike. As one of the India’s most celebrated sporting events, IPL, through its coverage on JioHotstar offers a powerful opportunity for us to expand our reach, strengthen brand visibility, and build deeper emotional connections with cricket fans – both regionally, as they passionately support their home teams, and nationwide — further solidifying Haier’s position as an industry leader in innovation and consumer engagement,” he added.
Haier India strategically strengthened its unique Sport-O-Tainment marketing approach by partnering not only with major cricket tournaments like the IPL 2023 and 2024, ICC Men’s Cricket World Cup 2023 and 2024, and Champions Trophy in 2025 but also with prominent tennis tournaments such as Roland-Garros, ATP, US Open, French Open, and Wimbledon.
