Haier Appliances India, the global major appliances brand has announced its association as the Title Sponsor for Match Centre Live on JioHotstar for the upcoming ICC Men’s Champions Trophy 2025, scheduled from February 19 to March 9, 2025.
The partnership aimed at engaging premium, young, tech-savvy, and modern consumers by leveraging major sporting events. Strengthening its commitment to enhancing fan experiences, Haier India will further amplify its brand visibility on a global stage during this highly anticipated cricketing spectacle.
As the Title Sponsor of the Match Centre Live, Haier India will feature prominently across all digital platforms, offering exclusive coverage of live match statistics, expert insights, and thrilling commentary, making it the go-to destination for cricket enthusiasts.
The partnership will bring Haier’s innovative products directly to the purview of fans, leveraging the massive reach of JioHotstarthrough Connected TV (CTV) and Mobile channels.
This partnership will also feature a series of high-impact TV commercials across multiple Haier product categories during the tournament. These commercials will showcase Haier’s cutting-edge, premium home appliances, including Refrigerators, LED TVs, Washing Machines, and Air Conditioners.
Aligned with its Sport-o-Tainment marketing strategy, Haier has previously leveraged multiple premium sporting events like ICC Men’s T20 World Cup 2024, Euro Cup, Roland-Garros Tennis tournament and Indian Premier League.
NS Satish, President, Haier Appliances India, said, “Cricket is deeply embedded in India’s culture, bringing together fans across generations. Over the years, Haier India has strengthened its connection with Indian consumers by partnering with leading global and national sporting events. Our latest collaboration with JioHotstar for the ICC Men’s Champions Trophy further solidifies this commitment, allowing us to engage with cricket enthusiasts, young audiences, premium consumers, and Indian households alike. This partnership not only amplifies our brand presence but also reinforces Haier as an innovative, challenger brand, seamlessly integrating technology with the passion of cricket.”
