Gullak Money, a fintech startup, has announced the appointment of Nikhil Rao as a brand advisor.
With over two decades of experience, Rao has played a pivotal role in shaping some of India’s most memorable brand campaigns.
Currently, the Chief Marketing Officer at Mars Wrigley India, Rao, leads brand and digital initiatives for names like Snickers, Galaxy, Orbit, and Boomer. He previously held senior roles at Cadbury and Mondelez Southeast Asia, where he helped launch products like Dairy Milk Silk and Bournville, and contributed to the global refresh of Cadbury Dairy Milk.
As a brand advisor, Rao will work closely with Gullak’s founding team to refine the company’s brand vision, develop deeper consumer engagement, and craft a differentiated voice in India’s growing fintech landscape. His input is expected to influence key areas such as product positioning, storytelling, and go-to-market strategies.
Nikhil Rao said, “I’m excited to be part of Gullak’s journey. Gold is emotional, aspirational, and universal to Indian households. Gullak is making it digital, disciplined, and effortless — and I’m thrilled to contribute to that evolution.”
Naimisha Rao, Co-founder, Gullak, said, “Nikhil has a rare instinct — the kind that turns ideas into brands everyone remembers. With him guiding us, we’re a step closer to making digital gold synonymous with Gullak. We’re grateful to have someone like Nikhil believe in what we’re building and share his time and experience with us.”
Founded by Manthan Shah, Dilip Jain, and Naimisha Rao, Gullak helps automate savings and also allows users to lease their Gold to get extra 5% returns every year on top of the annual Gold returns through its latest offering Gullak Gold+.
Gullak has already facilitated over ₹770 crore worth of gold transactions and currently manages Assets Under Management (AUM) worth ₹615 crore.
