Guess, which operates the GUESS brand in India under its subsidiary, Guess India, will launch GUESS JEANS, a California-based denim lifestyle brand, in the country through a strategic long-term franchise partnership with Tata Group’s multi-category e-commerce platform, Tata CLiQ (Tata UniStore).
As part of this partnership, Tata CLiQ will be the official retailer for GUESS JEANS in India, expanding its retail presence through brick-and-mortar stores along with digital storefronts, thus building an omnichannel presence for the brand.
Nicolai Marciano, Chief New Business Development Officer, Guess Inc., said, “As the next step in our global growth initiative for GUESS JEANS, we expect a rapidly expanding and prosperous partnership with Tata CLiQ, which is part of the Tata Group in India. Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership. GUESS JEANS will complement and create significant incremental growth in India for the GUESS? Inc portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy. We are confident that the reimagined GUESS JEANS brand, accompanied by our innovative GUESS AIRWASHTM technology, has long-term potential within the Indian market.”
Gopal Asthana, CEO, Tata CLiQ, said, “At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are thrilled to be the preferred partner of GUESS JEANS for their India launch. With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, at Tata CLiQ, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country.”
