Gucci announced the appointment of Lee Know, a member of the internationally acclaimed group Stray Kids, as its new Global Brand Ambassador.
With his innate sense of style, Lee Know has seamlessly incorporated Gucci into his personal expression, both at official events and in editorial appearances. Last year, he attended the Cruise 2025 fashion show in London, further deepening his relationship with the House.
As a Gucci Global Brand Ambassador, Lee Know will participate in a range of the House’s events and initiatives.
Lee Know said, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey.”
