Groyyo, a cross-border manufacturing and supply chain enablement platform in Asia in Fashion and Lifestyle, has onboarded Smita Verma Kansal, former SVP & Founding member at Geniemode as Chief Business Officer in Abu Dhabi.
She brings with her vast expertise from her roles at Geniemode and Brands and Sourcing Leaders Association (BSL).
Smita has been appointed as Chief Business Officer at Groyyo, where her focus will be on onboarding additional marquee international brands, building on the existing successful partnerships with Mango, Next, and Inditex. With the expertise she brings, she will also be a key decision-maker in leading the growth of the company’s exports to the U.S. and further expand Groyyo’s global presence.
Smita Verma Kansal brings 26 years of experience in providing strategic and operations leadership in versatile and challenging situations. She possesses strong Sourcing, Negotiation & Management skills necessary for building successful business operations across multi-product categories in Bangladesh and India region for the UK, Europe & US Markets. An alumnus of IIM Kashipur and the prestigious NMIMS, Smita has served across various roles in Triburg, Li & Fung, PDS and Pepkor Global Sourcing.
Groyyo is bolstering its leadership with important appointments. The company also recently announced the appointment of Alessandro Bertini as Vice President – Commercial, whose expertise in business development with brands, strategy, and assortment will play a pivotal role in the expansion and growth of the company.
Alessandro Bertini, fondly called Alex by his colleagues, brings extensive experience in the fashion industry, having worked with renowned brands such as MANGO, Massimo Dutti, Miroglio Group, and Zalando. He has successfully managed business partnerships with Esprit, S.Oliver, Tom Tailor, Benetton Group, DK Group, Desigual, Armani, Next, and more in his previous roles.
Under their leadership, Groyyo intends to transform its business expansion strategies and continue to innovate and build industry-leading platform solutions, to fulfill its mission to digitize over 20 million SME Manufacturers across Asia & enable them to take their business global.
Subin Mitra, Co-founder & CEO, Groyyo, said, “The opportunity to bring technology to millions of SME Manufacturers across Asia has always been core to our vision. Having grown our gross margins to 15% in FY24, we are very excited to strengthen our leadership team with the appointment of Smita and Alex in key roles. Their vast experience in building scale in manufacturing and sourcing solutions across Asia adds a well poised growth path towards our mission to enable SME Manufacturers to take their business global.”
Smita Verma Kansal, CBO, Groyyo, added, “It is my pleasure to come onboard a dynamic and young company like Groyyo, where we are striving to add value to the textile manufacturing supply chain with technology. I believe my experiences have taught me a lot about this fast growing industry and the minute details that impacts small businesses significantly, that we at Groyyo aim to offer support on.”
