GroupM announced that interim agency lead at EssenceMediacom South Africa Somnath Saha has been promoted to the role of Managing Director effective January 2025.
Before this, Saha was the Business Unit Director at the agency and was responsible for managing the P&L and ensuring media investments for P&G-SSA.
Somnath Saha, MD, EssenceMediacom South Africa said, “I am both honoured and excited to be leading EssenceMediacom as we address the convergence of media and data into one currency to reach client growth objectives. I am looking forward to working with my team and colleagues to create both a working environment that is inspiring and innovative, and makes our clients and our people truly proud to be part of EssenceMediacom – and off course, I am going to make sure we win some awards along the way.”
Claudelle Naidoo, GroupM SSA CEO said, “As part of our continued commitment to putting clients at the heart of everything we do, this appointment will play a pivotal role in helping us accelerate our transformation into a truly client-centric organization. Somnath is extremely talented and brings a wealth of experience in solving complex client challenges and converting them into growth opportunities. This marks an important milestone in our journey to deliver even greater value and growth to our clients, ensuring that their needs and aspirations remain at the forefront of our business.”
