GRM Overseas, a listed FMCG company and exporter of basmati rice announced the signing of Bollywood superstar Salman Khan as its brand ambassador for its basmati rice and wheat flour (atta).
“Salman Khan’s popularity, among people across GRM’s target market geographies and demographics, fit perfectly with 10X,” the company said in a statement.
By partnering with Salman Khan, GRM is set to leverage his iconic status to further strengthen its brand presence and connect with millions of consumers globally.
“By associating with Salman Khan, GRM not only taps into his immense popularity but also reinforces its commitment to delivering premium, nutritious products that resonate with consumers. Salman’s iconic status ensures that GRM’s message of quality and well-being will reach and inspire a vast audience, making him an ideal ambassador to elevate the brand’s presence,” the statement added.
“His association with GRM underscores the brand’s commitment to quality and excellence, making him the perfect face to represent their mission of delivering the finest products to households everywhere,” the statement said.
“We are incredibly excited to have Salman Khan join the GRM family. We found Salman’s mass appeal and fanbase to be a perfect match for our 10X brand range of Basmati Rice and 10x Shakti range of Wheat Flour(Atta),” said Atul Garg, Managing Director, GRM Overseas.
Speaking on the association, Salman Khan said “I’m excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity. I believe we can inspire more people to make healthier, more conscious food choices in their daily lives. Looking forward to seeing where this journey takes us together.”
