GRM Overseas (GRM, a prominent FMCG player in India, has announced the appointment of Bollywood actor Salman Khan as their brand ambassador for their premium basmati rice brand, 10X Zarda King.
GRM Overseas also launched their latest ad campaign, #RishtaMubarak featuring Salman Khan to elevate the brand’s recognition, positioning 10X Zarda King as the undisputed choice for all authentic biryani preparations.
The #RishtaMubarak campaign celebrates the pivotal role that food plays in fostering bonds between people. The campaign beautifully illustrates how a dish, particularly an aromatic Zarda or Biryani, unites individuals in moments of love, joy, and tradition.
Atul Garg, Managing Director of GRM Overseas, said, “Salman Khan represents much more than his cinematic success; he embodies a sense of familiarity, trust, and strong relationships – principles that resonate with the essence of Zarda. His presence will undoubtedly strengthen our brand’s identity and help us deepen our connection with families who cherish traditions, celebrations, and great food. With Salman Khan endorsing the brand, we are confident that Zarda King will continue to be the first choice for chefs, home cooks, and food lovers across India.”
