GRIPIT, an enabler of global brand expansion in India, announced the appointment of former Amazon executive Deepanshu Soni as its Chief Operating Officer (COO).
In this role, he will play a pivotal role in scaling GRIPIT’s operations, driving strategic growth, and enhancing operational efficiency as the company embarks on its next phase of expansion.
Prior to joining GRIPIT, Deepanshu was instrumental in shaping Amazon’s e-commerce ecosystem as a Business Leader, where he drove strategic growth, optimized product portfolios, and enhanced operational efficiency.
An MBA graduate from the prestigious Indian Institute of Management, Lucknow, Deepanshu is known for his data-driven decision-making and his ability to turn market insights into actionable business strategies. His experience spans various business domains, including sales, new business development, and P&L management.
Sagar Mehta, Co-Founder and CEO of GRIPIT, said, “We are thrilled to welcome Deepanshu Soni as the new Chief Operating Officer of GRIPIT. Deepanshu brings a wealth of experience from his successful tenure at Amazon, where he demonstrated exceptional leadership in driving growth and operational excellence. His deep understanding of e-commerce and technology, combined with his proven ability to scale businesses, makes him the ideal leader to help accelerate GRIPIT’s next phase of growth. We are confident that Deepanshu’s strategic vision and expertise will play a pivotal role as we continue to innovate, expand, and lead in the competitive e-commerce space.”
Deepanshu Soni, Chief Operating Officer of GRIPIT, said, “I am excited to join GRIPIT at this pivotal juncture and look forward to working with a team that is set to redefine the landscape of brand management for global brands in India. I aim to propel GRIPIT to new heights by leveraging my experience in driving efficiencies and scaling operations through data-driven strategies. Along with the exceptional leadership at GRIPIT, we will continue to innovate and deliver exceptional value to our partners and customers.”
