greytHR, a full-suite HRMS provider for ‘hire-to-retire’ people and payroll solutions, has announced the appointment of Archana Chopda as its marketing head. In her new role as Vice President of Marketing, she will spearhead the company’s global growth marketing operations.
Archana is a strategic revenue marketing leader with two decades of experience across multiple industries and B2B/B2C product categories. She has successfully launched products, developed new markets, and positioned brands at HP Americas, GE (Industrial and Healthcare), Salesforce, and Microsoft.
Archana has led several large digital transformation projects, working with C-suite executives, and change management programs involving various stakeholders and leadership across countries and regions.
“It’s a pleasure to have Archana on our leadership team. I am confident that her tech marketing expertise and result-oriented approach will help us maximize the potential of our product and brand. I welcome her on board and wish her the best of luck in all her endeavors,” said Girish Rowjee, Co-founder and CEO, greytHR.
“I am delighted to welcome Archana to the greytHR family. Since our current accent is on business growth and market expansion, I am confident that her expertise will deliver immense value to our organization,” said Sayeed Anjum, Co-founder and CTO, greytHR.
“I am excited to join Girish and Anjum to take greytHR to the next phase of growth in India, the ME, and Asia. With 27,000+ customers around the globe and a robust product offering in the HRMS domain, I am confident that greytHR is poised for significant expansion in these key markets,” said Archana Chopda, Vice President ‒ Marketing, greytHR.
