Greenday has announced that MasterChef Pankaj Bhadouria has joined its ‘Better Nutrition’ brand as both an investor and culinary advisor. This exciting news follows the recent endorsement and investment from PV Sindhu, further strengthening the company’s commitment to revolutionizing nutrition.
In her new role, she will lead new product development, focusing on creating innovative biofortified food products that cater to health-conscious consumers.
“I am thrilled to join Greenday and its ‘Better Nutrition’ initiative. This collaboration perfectly aligns with my passion for healthy eating. Together, we aim to create products that enhance nutrition while also delighting the palate,” said Pankaj Bhadouria.
Prateek Rastogi, Founder and CEO of Greenday, expressed his excitement about the new addition, “Having MasterChef Pankaj Bhadouria on board is a major milestone for Greenday. Her culinary expertise and dedication to healthy living will be invaluable as we continue to develop and promote our biofortified products. Alongside PV Sindhu, Pankaj’s involvement will propel us toward new heights in enhancing the nutritional quality of food in India.”
PV Sindhu also welcomed Pankaj’s addition, stating, “It’s wonderful to see such passionate and talented individuals joining our mission. With Pankaj’s expertise in healthy cooking and my focus on sports nutrition, we are well-equipped to make a significant impact on health and nutrition in India.”
Greenday creates a traceable supply chain for biofortified foods, addressing crucial issues in the agricultural value chain, which includes over 80 agri-input stores and strong farmer relationships. Greenday’s omnichannel approach integrates both online and offline platforms, making biofortified products more accessible to a wider audience.
