Gozoop Creative, the integrated marketing company, has announced its partnership with CookieMan India, the Australian-origin cookie brand, as its digital and creative partner.
The mandate includes digital strategy, creative, social media, and brand storytelling, aimed at strengthening CookieMan’s presence and engagement in India.
As the first creative output of this partnership, Gozoop Creative has rolled out CookieMan India’s Holiday Season campaign titled “CookieMan Got Me Grooving.” The campaign blends music with the aroma of freshly baked cookies, capturing the mood and spontaneity associated with the holiday season.
The film brings alive a simple insight that one whiff of freshly baked cookies can lift moods and get people grooving. The campaign positions CookieMan as a holiday indulgence linked to sharing, gifting, and everyday moments.
To build momentum, the campaign is supported by a series of pre-buzz teaser reels that highlight the brand’s aroma-meets-groove moment. This is followed by influencer collaborations across key Indian cities to extend reach and drive festive conversations on social media. The campaign also features CookieMan’s festive gifting range, along with its soft and chewy chocolate chunk cookies.
Sanjay Mishra, Chairman, CookieMan India, said, “We were looking for a partner who could truly understand CookieMan’s playful, feel-good personality and translate it into meaningful digital storytelling. Gozoop Creative’s strategic clarity and creative approach aligned perfectly with our vision. ‘CookieMan Got Me Grooving’ captures the essence of our brand, freshly baked, joyful, and made for sharing, and we’re excited to build on this partnership in the months ahead.”
Amyn Ghadiali, Country Head, Gozoop Creative, said, “At Gozoop Creative, we believe the strongest brand stories move people in the real world. CookieMan is known for its irresistible aroma, and this holiday campaign brings that sensory magic to life through music and mood. Designed to capture the feel-good vibe of the festive season, the song invites people to groove, indulge, and feel the joy that comes with eating something truly delicious, turning emotion and aroma into genuine store pull.”
