GoKwik, an e-commerce enabler, has onboarded Vargab Bakshi as Chief Growth Officer to drive the next phase of growth through brand, partnerships, international expansion, and ecosystem building.
He will lead GoKwik’s growth charter, including marketing, GTM, global partner ecosystem, and product-led growth (PLG) across the company’s suite of software products, including those on the Shopify App Store and beyond.
Before joining GoKwik, Vargab held leadership roles at Shopify and Wix. At Shopify, he was a founding member of the India team and played a role in establishing Shopify’s presence in the country. He led the go-to-market strategy for India and emerging markets, launched and scaled the APAC partner ecosystem, and positioned Shopify as a brand for Indian D2C entrepreneurs and developers.
At Wix.com, Vargab served as VP and Country Head for India, where he was responsible for the brand’s regional presence across marketing, enterprise sales, partnerships, and product localization. He also led the developer ecosystem and expanded adoption among non-tech users and digital agencies.
Vargab is also the creator of GrowKwik, a D2C-first, content-first, influencer-led education channel by GoKwik. The platform has over 500,000 cumulative followers across Instagram and YouTube and serves as a marketing and learning channel.
Chirag Taneja, Co-founder and CEO, GoKwik said, “Vargab brings a rare blend of ecosystem thinking, product-led growth and global GTM expertise with a strong empathy for merchants from his Shopify days. As we scale our presence across borders, his leadership will be key in building a growth engine that is brand-led, product-first, and global by design. We’re excited to have him onboard.”
Vargab Bakshi, Chief Growth Officer, GoKwik said, “After years of helping ecommerce businesses scale at Shopify and Wix, joining GoKwik felt like a natural next step. GoKwik sits at the intersection of data, AI, consumer behavior, and commerce enablement — building truly India-first, yet globally scalable solutions for online merchants. With deep insights from 130 million shoppers in our network, we’re uniquely positioned to create powerful software that drives growth for merchants. I’m excited to bring my experience in go-to-market, ecosystem building, and commercial strategy to help GoKwik become the most loved growth-tech company in ecommerce.”
GoKwik currently works with 12,000+ brands, including Lenskart, Neeman’s, Man Matters, Shoppers Stop, and others across fashion, beauty, electronics, wellness, and lifestyle categories. With a shopper network of over 130 million, GoKwik helps D2C brands improve conversions by building products across the ecommerce funnel. The brand recently raised $13 million in a growth round from RTP Global with participation from existing investors.
