GoKwik, an e-commerce enabler, has announced the appointment of Atul Bansal as the Head of Marketing.
With a robust track record spanning over 15 years as a B2B marketing leader across e-commerce, fintech, and telecom, Atul will oversee the entire marketing charter, driving strategic planning and execution across growth, brand, and product marketing.
His role involves strengthening the brand GoKwik, developing scalable go-to-market strategies, and implementing effective customer engagement programs for acquisition. He will promote data-driven decisions and cross-functional leadership to drive business growth.
Atul joins GoKwik following a successful tenure at Amazon, where he held multiple senior leadership roles over nearly seven years. Most recently, as Head of Brand, Marketing, and Partnerships for Amazon Global Selling India, Atul led the B2B marketing strategy, managing significant budgets to drive seller acquisition via omnichannel programs.
In his role as Head of Offline Merchants & Marketing for Amazon Pay, he drove significant growth via digital self-onboarding through marketing automation.
Additionally, as Head of Ad Solutions and Regional Head, he introduced innovative frameworks that contributed substantially to Gross Merchandise Sales (GMS) growth.
Prior to Amazon, Atul spent seven years at Airtel, earning multiple awards for performance excellence. He holds an MBA in International Business from the Indian Institute of Foreign Trade (IIFT), New Delhi.
Chirag Taneja, Co-founder and CEO of GoKwik, said, “Atul brings an exceptional depth of experience in building and scaling complex B2B ecosystems from his time at Amazon. As GoKwik focuses on evolving into a globally respected, product-first commerce enabler, his leadership in strategic marketing, go-to-market planning, and driving growth through data-backed decisions will be invaluable. We are excited to welcome him to the leadership team.”
Atul Bansal said, “Joining GoKwik, a company at the forefront of AI-powered commerce enablement, is an exciting opportunity. GoKwik’s mission to solve core e-commerce challenges with an India-first, yet globally scalable technology stack, deeply resonates with my experience. I look forward to leading the marketing charter to strengthen our brand narrative and significantly contribute to GoKwik’s accelerated growth trajectory.”
Earlier this year, GoKwik appointed Vargab Bakshi as Chief Growth Officer to lead its global expansion, marketing, partnerships, and product-led growth initiatives. GoKwik had also elevated Abhinav Midha to Chief Business Officer, to lead GoKwik’s business strategy, sales organisation, and agency partnerships.
