Glance, a consumer technology company backed by Google, has unveiled Glance AI, an AI-native commerce platform powered by its most advanced proprietary AI models.
Built to revolutionize how people shop and to reshape how intelligence drives decisions and economies, Glance AI moves online shopping beyond search to an inspiration-led discovery experience.
While the initial model is trained on fashion, Glance plans to extend the same experience to categories such as beauty, accessories, and travel later this year, setting a new benchmark in AI commerce.
Unlike conventional e-commerce stores that simply display multiple products to browse or search for, Glance AI lets users discover their AI-curated stylized looks. By simply taking a selfie or uploading an image, Glance AI immerses them in a visual world where they take centre stage. Each experience is generated in real-time with an AI-native commerce engine using advanced diffusion models, personalization engines, and a live commerce layer that maps each user’s unique AI look to real, shoppable products from curated brands across the globe. With one tap, users can explore looks and products tailored to their preferences and complete purchases seamlessly from 400+ global brands.
The standalone app launches today available worldwide on both Google Play Store and Apple App Store, with deeper integrations rolling out to Android handset makers and telecom operators.
Its multimodal AI engine—commerce intelligence, generative visualization, and a real-time shopping agent—predicts user preferences, suggests hyper-personalized looks, and enables instant purchases. Glance AI is also integrated into Glance-enabled Android lock screens, TVs, and brand websites, turning passive surfaces into live commerce touchpoints.
Glance AI is built on a three-layered deep-tech architecture:
- Commerce Intelligence Model; trained on decades of global commerce data, learning from new trends, cultures, and consumer behavior.
- GenAI Experience Model, generating hyper-realistic visualization based on thousands of parameters such as gender, body type, ethnicity, skin tone, fit, style and season to simulate how a particular clothing will look on an individual.
- Transaction Journey Model, an agent that understands shopping intent before consumers do, pairing visualizations with best-matched products from millions of catalogues globally.
Glance AI has integrated its proprietary models with cutting-edge platforms including Google Gemini and Imagen on Vertex AI delivering hyper-realistic, personalized experiences to users.
Naveen Tewari, Founder & CEO of InMobi & Glance, said, “The internet is being rewritten from curated feeds to AI-generated realities. At Glance, we’re proud to lead this transformation with our most advanced AI-native commerce platform yet. Glance AI reimagines how billions of consumers worldwide will discover, visualize and shop, replacing intent with inspiration and search with intelligent, autonomous agents. Embedded across phones, TVs and brand stores, Glance AI marks a paradigm shift in commerce. It is one of the most ambitious technological efforts in our journey and a bold step toward shaping the future of AI-driven consumer experiences.”
