Gladful, a clean-label food brand focused on nutrition for children, has raised ₹8 crore in a fresh funding round led by Eternal Capital, a fund launched by former BharatPe COO Dhruv Dhanraj Bahl.
The round also saw participation from existing investors Antler India and Venture Catalysts. Other participants include RWA Advisors, Arav Ventures, and angels Aman Tekriwal and Sairam Krishnamurthy.
The fresh capital will be used to strengthen its team across R&D, marketing, and growth and invest in product innovation. The brand will also expand its digital distribution channels and strengthen its presence across tier I and tier II cities through digital and quick-commerce platforms.
Earlier, Gladful raised ₹7 crore from Antler India, Venture Catalysts, and Shark Tank in a seed round in 2023.
Founded in 2021 by Parul Sharma and Manu Sharma. Gladful is a high-protein snack brand that offers products like chilla, dosa, and pancake mixes designed for kids.
The brand’s products, which are all centred around breakfast like chilla, dosa, pancake, and idli, provide 5–8 gms of protein per serve from largely plant-based sources. They are designed to prepare 10-minute meals, free from palm oil, refined sugar, maltodextrin, and other harmful additives.
Recently, Gladful also entered the ₹12,000 crore kids’ health drinks segment with NutraMilk, a clean-label alternative made with nuts, seeds, jaggery, dates, and 25 essential vitamins and minerals.
Gladful is currently available via its D2C website, Amazon, Flipkart, Zepto, and Blinkit, with plans to deepen its presence across select Tier 1 and Tier 2 cities. Over a period of next three years, the brand aims to cross ₹60 crore in revenue and build a strong omni-channel presence.
Parul Sharma, Co-founder & CEO of Gladful, said, “We’re here to redefine childhood nutrition and wellness in India. From breakfast to mid-morning snacks to lunchboxes, we’re building a future where clean, protein-packed meals are the default, not the exception. We understand how tough parenting is today and are continuously working towards solutions that make parenting easy.”
Dhruv Dhanraj Bahl, Founder & Managing Partner, Eternal Capital, said, “Gladful is creating a ‘trusted, protein-first’ brand that parents have been searching for — an easy, guilt-free ‘yes’ in every kitchen. Today’s parents are reading the fine print on health drinks and are rejecting the old guard of sugar and fillers. Gladful’s offering, especially their Nutra milk mix, is the intelligent answer to that shift. We invested because with them, you’re not just trusting a product, you’re also trusting the founders, their commitment to the vision, and their stellar execution.”
