Glad U Came, a PR and influencer marketing agency, has secured the PR mandate for La Pink, a premium personal care brand that offers toxin-free, natural, and effective skincare solutions. The account was won following a multi-agency pitch.
As the official PR partner, Glad U Came’s responsibility encompasses amplifying awareness and visibility of the brand, while handling brand enhancement and influencer engagement.
The agency’s key responsibilities will include strategic counseling and planning, an integrated communication program that includes strategic media and influencer engagements, and building an influential community for the brand.
Maddie Amrutkar, founder of Glad U Came, said, “La Pink’s dedication to clean, toxin-free beauty aligns perfectly with the evolving consumer preference for safe and effective skincare. Our PR strategy will focus on educating consumers about these innovative formulations and positioning La Pink as a leader in the personal care industry.”
