Glad U Came, a PR and influencer marketing agency, has been appointed as the official PR partner for Global India Couture Week (GICW) Season 6. The account was won following a multi-agency pitch. The win marks the agency’s foray into India’s most prestigious couture platform.
As GICW brings its landmark edition to Mumbai for the first time, Glad U Came will spearhead a 360° communications strategy, from designer visibility and celebrity dressing moments to influencer collaborations, red-carpet coverage, and impactful media storytelling across digital and traditional platforms.
From managing designer visibility and celebrity dressing moments to creating impactful press releases, influencer collaborations, red-carpet media coverage, and strategic storytelling across digital and traditional platforms, Glad U Came will deliver a comprehensive PR and influencer marketing campaign for GICW Season 6.
Maddie Amrutkar, Founder & CEO, Glad U Came, said, “We are thrilled to partner with GICW for its Mumbai debut. This collaboration is a celebration of creativity, culture, and storytelling spotlighting couture while honouring the legacy of Indian craftsmanship.”
Satyajit Mohanty, Founder & Director, GICW, said, “Glad U Came’s deep understanding of fashion and sharp media instincts make them the perfect partner to help shape our narrative for new-age audiences.”
