GHCL, a manufacturing company for industrial salts and soda ash in India has appointed Joyeeta Mitra as its General Manager of Corporate Communications. In her new role, Joyeeta will oversee social media, CSR communication, and corporate communication for both GHCL and GHCL Textiles.
Joyeeta brings over 16 years of experience in public relations, corporate communication, and social media. She spent nearly nine years with ITEL India, part of the Transsion Group, and before that, she was with Intex Technologies for almost four years.
During these roles, she successfully led internal and external communications, driving brand growth through strategic PR and corporate communication initiatives. Her tenure at these organizations was marked by exceptional contributions to brand building, fueled by her dedication and expertise.
Before her corporate career, Joyeeta gained significant experience with leading PR firms, further enriching her professional journey.
Joyeeta holds a Master’s in Public Administration and a postgraduate diploma in Mass Communication and Journalism from Jadavpur University, Kolkata.