Geek Technology, a digital-first kitchen appliance brand, has raised ₹4 crore in funding from investors on the Tamil business reality show, Startup Singam. The investment includes both equity and debt funds.
The funding includes ₹1 crore in equity investment from NativeLead, Sangeetha Mobile and Navyug Global Ventures. Geek also received Line of Credit assurances for ₹2.5 crores from Avias India and SAN Angels Network.
The funds raised will be used to develop cutting-edge technology, scale up their brand marketing efforts, and establish manufacturing networks and design capabilities in& India to reduce dependency on imports.
“We still see a vast scope for innovation in the kitchen appliance industry, especially when we compare it with advancements in autonomous electric cars or smart home solutions like Alexa and Google Home. That’s why we are building Geek ARIA, the world’s first AI-powered kitchen appliances ecosystem, ensuring seamless connectivity across our product range. Our vision is to integrate advanced technology into kitchen appliances, making cooking more convenient and healthier for Indian households,” said Prathab Anandaraj, co-founder, Geek Technology.
“Our AI-driven product innovation, strong digital presence, and commitment to healthy living uniquely position us as a challenger brand in the kitchen appliance industry. As we continue scaling through deeper product portfolios, quick commerce, and future retail expansion, we are set to redefine the kitchen appliance landscape in India and beyond,” said Murugun Dhandapani, Founder, Geek Technology.
Founded in 2019 by Murugun Dhandapani and Prathab Anandaraj, Geek Technology aims to build an AI and IoT-powered kitchen appliances ecosystem. Geek aims to create smarter, more efficient kitchen solutions that would reduce cooking time and promote healthier lifestyles.
Geek products include Geek Robocook, an automatic electric pressure cooker with an Indianized preset menu and Geek Airocook, an Air Fryer Oven, a multifunctional OTG with air fryer capabilities that enables oil-free cooking, reducing oil usage by 85% for fried recipes.
Since its inception, Geek has sold 4.3 lakh units.
As a digital-first brand, Geek has strategically leveraged online platforms to establish its presence. The company boasts a strong in-house team managing platform operations, advertising, social media, and influencer collaborations. With partnerships involving over 1,200+ creator influencers and celebrity chefs, the brand has effectively driven awareness and engagement. Their content has garnered over 5 million YouTube views, fostering a growing community of kitchen enthusiasts and healthy-living advocates.
