Gant, an American sportswear brand, announced the appointment of Bollywood actor Shahid Kapoor as its Brand Ambassador in India.
The partnership debuts with the launch of Gant’s new campaign, “Button Up. Build Your Story”, which celebrates resilience, individuality, and self-expression.
With this campaign, Gant in India has taken a bold step forward creating an emotional film that resonates with people on a deeper level. Shahid Kapoor brings the vision alive with ease because the values of progress, self-expression, and individuality are intrinsic to his personality.
Shahid Kapoor said, “Style for me has always been about authenticity, wearing something that not only looks good but also tells a story about who you are. That’s what makes my partnership with Gant so exciting. The brand’s legacy of effortless sophistication and its belief in progress and self-expression resonate deeply with me. I’m proud to represent Gant as we inspire people to build their own stories.”
Fredrik Malm, EVP of Global Commercial, Brand & Product at Gant, said, “Gant has always shaped a modern identity rooted in heritage that resonates worldwide. Shahid Kapoor, with his confidence and effortless style, is a natural fit. Through this partnership, we aim to deepen our connection with Indian consumers and bring them closer to Gant’s world of culture, lifestyle, and elegance.”
The brand and its partner Samarth Lifestyle have outlined an expansion strategy, aiming to double its exclusive brand stores to 50 in the next two years.
Pawan Khandelwal, Managing Director, Samarth Lifestyle, said, “With Shahid Kapoor as our Brand Ambassador, GANT is making a bold move to strengthen our bond with consumers in India. His style and persona align seamlessly with our vision, and we aim to elevate GANT’s presence across India while delivering a world-class fashion experience.”
