Fur Jaden, a home-grown lifestyle luggage brand, has raised ₹9.5 crore in a pre-Series A funding round from Gruhas Collective Consumer Fund (GCCF).
The fresh funds raised will be used to accelerate growth by building high-calibre professional teams, strengthening brand presence, expanding its product portfolio, and scaling its omnichannel retail strategy.
Sahil Bansal, Founder, Fur Jaden, said “We are thrilled to have received funding from GCCF. This investment is a testament to the immense potential of Fur Jaden and the trust our investors have in our vision. With this support, we are poised to accelerate our growth, expand our product offerings, and strengthen our retail network and team. We are excited to leverage this funding to drive innovation, enhance customer experiences, and solidify our position as a leading innovative luggage brand. This capital will be the catalyst that propels Fur Jaden into its next phase of exponential growth.”
“This funding milestone represents not just capital, but a validation of our vision to transform how Indians travel with style and convenience. Since we started Fur Jaden, we’ve been committed to creating products that blend functionality with personal expression. With GCCF’s support, we’re excited to expand our sustainable product lines and strengthen our omnichannel presence,” said Karishma Bansal, Co-founder, Fur Jaden.
Abhijeet Pai, General Partner of Gruhas Collective Consumer Fund (GCCF) and Co-founder of Gruhas, said, “The way young India travels is evolving rapidly, driven by a desire for exploration, self-expression, and smarter experiences. Fur Jaden is at the forefront of this shift, blending innovation, functionality, and design to cater to the modern traveler. We are excited to partner with Fur Jaden in their journey to redefine travel accessories bringing together indigenous creativity, global trends, and cutting-edge technology. As the new generation demands products that are not just functional but also a statement of their lifestyle, making every journey an experience and every bag a story.”
Vijay Subramaniam, Founder and Group CEO at Collective Artists Network, said, “At GCCF, we specialize in taking brands from promising to iconic. Fur Jaden has built a strong foundation in the mass-premium segment, and we see a clear opportunity to elevate it into a truly aspirational brand. With Collective’s deep expertise in consumer engagement, storytelling, and scaling brands in pop culture, we are excited to partner with Fur Jaden on this journey.”
Founded in 2015 by Sahil Rajesh Bansal and Karishma Bansal, Fur Jaden is an Indian fashion and lifestyle accessory brand that offers a diverse range of products.
Fur Jaden offers multiple categories, including luggage, travel duffles, backpacks, and crossbody bags and has built a devoted consumer base of over 1 million. With a firm commitment to sustainability, 50% of the brand’s product line features an eco-friendly range, incorporating cruelty-free vegan leather and recycled canvas.
The brand has crossed the one million sales milestone and its products include luggage, travel duffles, backpacks, and crossbody bags.
Over the coming 16 to 18 months, Fur Jaden plans to achieve an annual recurring revenue total of ₹100 crore in net revenue. In the coming five years, the label aims to cement a position as a leading home-grown lifestyle luggage brand with a robust pan-India presence with an owned network of flagship stores and offline partnerships.
Since its inception, Fur Jaden has built a devoted consumer base, delighting over 1 million customers with its meticulously curated product portfolio. This spans multiple categories, including luggage, travel duffles, backpacks, and crossbody bags.
Fur Jaden’s growth strategy is ambitious and comprehensive. Over the next 16–18 months, the brand aims to achieve an annual recurring revenue (ARR) of ₹100 crore in net revenue.
Simultaneously, over the next five years, the brand is focused on cementing its position as a leading home-grown lifestyle luggage brand with a robust pan-India presence. This entails an aggressive expansion plan encompassing a wider digital presence, an owned network of flagship stores, and forging strategic alliances with established offline retail partners.
