Funskool India, a toy manufacturer promoted by the MRF Group, has appointed K. A. Shabir as its Chief Executive Officer (CEO), effective from January 1, 2025.
Shabir has been with Funskool for over 33 years and is an accomplished Techno-Commercial expert who has led many departments such as International Business, Manufacturing, Factory Operations and New Product Development while also driving organizational growth.
For over a decade, Shabir has been the face of Funskool in the international fora within the toy industry. He is hailed as one of the expert voices in the Indian toy industry. Shabir’s acumen for identifying market opportunities and devising tailor-made strategies for new customers has expanded Funskool’s global footprints and its export revenue.
Having excelled in his earlier role as Vice President of International Division and Manufacturing, Shabir’s transition to the new role of CEO marks a new chapter in Funskool’s growth journey.
K A Shabir said, “Funskool pioneered the concept of quality and safety in toys and has been instrumental in raising the standards of toys in India. To lead this 39-year-old organisation which has many firsts to its credit at a time when it is expanding rapidly, is an honour. As a team, we will bring out interesting and innovative creations to make playtime a delight for children.”

