FTA Global, a new-age marketing company, announced the appointment of Rohit Salian as Vice President – Brand & Strategy. In his new role, Rohit will also lead FTA Creative Labs, the company’s next-generation creative innovation division aimed at reimagining storytelling at the intersection of human creativity and artificial intelligence.
As VP – Brand & Strategy, Rohit will lead the brand narrative for FTA Global and its growing portfolio of clients. He will spearhead FTA Creative Labs, an innovation engine focused on merging AI tools with human storytelling to create scalable, insight-led brand solutions that are not only future-ready but future-defining.
With over 12 years of experience in creative advertising and brand building across top multinational agencies and fast-scaling digital-first firms, Rohit brings a dynamic blend of strategic insight and executional excellence. He has previously worked with renowned agencies in leadership roles such as NP Digital India, Oliver+, Creative Land Asia, and has played an instrumental role in several high-impact campaigns, most notably the brand revamp for Standard Chartered India, the launch of Reliance Jio, and award-winning work recognized by Effies for Good.
Senthil Kumar Hariram, Founder & Managing Director, FTA Global, said, “Rohit’s arrival marks a transformative step in our journey. His vision for future-forward storytelling and deep understanding of brand ecosystems will elevate FTA Global’s capabilities in both strategic and creative domains. With FTA Creative Labs under his leadership, we’re set to push boundaries and redefine the way brands communicate in a digital-first world.”
Rohit Salian said, “I’m excited to join a company that truly believes in blending technology with human imagination. At FTA Global, we see AI not as a replacement for creativity but as a collaborator. With Creative Labs, we’re building a space where campaigns are not just made, but imagined differently with speed, scale, and soul.”
