Fraganote Fragrances, a modern Indian fragrance/perfumery brand, has raised $1 million in a pre-Series A funding round led by Rukam Capital.
The fresh funds raised will be used to expand its fragrance portfolio, introducing new scent-forward formats, and launching offline retail pilots and immersive brand experiences. A substantial portion of the investment will also go toward strengthening supply chain and fulfilment capabilities to enable pan-India distribution. Additionally, the brand will invest in integrated omnichannel touchpoints, including strategic partnerships and pop-up activations, to enhance consumer engagement and discovery.
Founded in 2022 by Garima Kakkar and Arjun Anand, Fraganote is an artisanal fragrance brand established to enable greater access to high-quality fragrances.
The company manufactures its products in small batches with a high concentration of perfume oil, aiming for longer-lasting scents. It also specializes in narrative-led, culturally attuned perfumes.
All concepts are developed in-house through a team of aficionados to make scents like Baked Vanilla, Drunken Cake, and Beach Holiday, which are helping the brand gain traction among younger, brand-conscious consumers.
Garima Kakkar, Co-Founder, Fraganote, said, “At Fraganote, we are building a luxury fragrance brand that is born in India but belongs everywhere. We believe India needs its own iconic perfume house, one that is modern, accessible, and built for a new generation of consumers who view brands as communities. This investment from Rukam Capital gives us the momentum to expand our fragrance universe and take our vision global.”
Archana Jahagirdar, Founder and Managing Partner, Rukam Capital, said, “Fraganote stands out for its originality, brand voice, and deep understanding of India’s evolving scent culture. We are excited to back a brand that’s not only creatively distinct but also rooted in operational discipline and long-term scalability. Fraganote has the potential to lead a premium fragrance revolution from India to the world.”
