Foxtale, a D2C skincare brand, has raised $30 million in its Series C funding round led by KOSÉ Corporation, a Japanese multinational beauty products company. The round also saw participation from Panthera Growth Partners, Z47 (formerly Matrix Partners India), and Kae Capital.
The fresh funds raised will be used to expand its product range and enhance its online presence. The funds will also be directed towards deepening its footprint in existing markets and strengthening its R&D capabilities to drive continuous product innovation in efficacious skincare formulations.
The company has also entered into a strategic partnership with KOSÉ corporation to expand the global beauty leader’s presence in India. This will be a unique partnership in India that will leverage Foxtale’s deep expertise in D2C strategies and its nuanced understanding of the Indian beauty market, paired with KOSÉ’s rich experience in the global market.
Romita Mazumdar, Founder, Foxtale said, “We are grateful for the continued support from our investors, which reflects their confidence in our mission to redefine skincare for the Indian consumer. This funding by KOSÉ Corporation will enable us to scale faster, innovate deeper, and bring effective and accessible skincare to even more people across India. Beyond growth, this partnership also marks a step towards fostering stronger global relations, blending international expertise with local insights. It’s about building a brand that genuinely resonates with our customers and creates a lasting impact in their skincare journeys.”
“I am very inspired by KOSE Corporation’s President and CEO, Mr Kobayashi. His leadership, spirit of taking on challenges, and integrity as a leader will always be a part of my guiding principle in my journey. After months of spending time together, we are certain that KOSE’s and Foxtale’s synergistic strengths will place us at unique vantage point of success and we are committed to creating value for our consumers in India through innovation and for our shareholders through strong on-ground execution,” she added.
Kazutoshi Kobayashi, President & CEO of KOSÉ Corporation, said, “We are very happy to have concluded a capital and strategic partnership with fast-growing Foxtale in the premium mass skincare market on the occasion of the 10th anniversary of our entry into the Indian market. Under the leadership of the highly motivated and ambitious Founder and CEO, Ms. Romita Mazumdar, Foxtale’s rapid growth is driven by product development that places importance on dialogue with customers, cutting-edge digital marketing, and strong sales capabilities that are closely aligned with business partners. These are all very attractive factors for us as we move forward in taking on the Indian market. In addition, both companies share many commonalities, such as a consistently thorough customer-centric orientation and a willingness to invest in human resources, giving us confidence that we can take on new challenges together by combining the strengths of both companies toward a shared vision. Through this partnership, we will take a major step forward into the next decade as we aim to establish a greater presence in the Indian market and expand our business.”
Founded in 2021 by Romita Mazumdar, Foxtale is a D2C skincare brand that offers targeted solutions to a variety of skin concerns. Foxtale focuses on products designed for Indian skin, targeting issues such as acne, aging, and hyperpigmentation.
Foxtale claims to have served over 15 lakh customers with 20 skincare SKUs. In 2024, it launched a bodycare range, supported by a consumer panel of 11,000 women. The brand is available on major marketplaces and in over 1,000 stores nationwide.
The company has achieved 150% growth in FY25, more than doubling last year’s revenue, driven by its strong focus on D2C through its website. Foxtale’s D2C channel contributes 50% to the brand’s revenue and continues to have a strong repeat rate of 50%. Foxtale aims to achieve profitability by the close of the next financial year.
