Foxtale, a beauty and personal care company, has announced the launch of its new brand, Hula Hoop by Foxtale, a science-first bodycare line built on advanced formulations, clinically backed ingredients and high-performance sensorial experiences.
With this launch, Foxtale takes a major strategic step forward, marking its transition into a House of Brands and expanding its footprint beyond its flagship skincare portfolio.
Hula Hoop by Foxtale focuses on delivering derm-grade solutions for concerns such as body acne, pigmentation, keratosis pilaris, dryness and overall skin health. The brand blends Foxtale’s science-led formulation ethos with a playful identity, aiming to bring “serious science with a fun twist” to a category that has long lacked innovation.
Merging high science with high spirits, Hula Hoop by Foxtale channels R&D capabilities, category building and the deep science spine of the parent brand.
At launch, Hula Hoop will introduce 4 hero products ranging from ₹329 to ₹649, including Brightening Body Wash, Exfoliating Body Wash, Brightening Body Lotion and Exfoliating Body Scrub, each formulated to address the unique biology of body skin.
The brand will be available on its D2C website and also across channels like Nykaa, Amazon and Quick Commerce platforms too, starting 9th December, with plans for wider retail expansion in the coming months.
Romita Mazumdar- Founder & CEO of Foxtale & Hula Hoop by Foxtale, said, “With Hula Hoop by Foxtale, we’re entering a new chapter in our journey. This is not just about launching a new brand; it’s about building a portfolio that can meet the evolving needs of consumers across multiple categories. Our ambition is to create category-defining brands rooted in efficacy, scientific rigour and customer obsession.”
“Our vision is to build brands that are scientifically advanced, culturally relevant and accessible at scale. Hula Hoop represents our commitment to innovation and our long-term goal of shaping the future of beauty and personal care in India,” adds Romita Mazumdar.
Foxtale’s expansion into a House-of-Brands structure is supported by its strong business momentum. Over the past year, the company has recorded a burgeoning 250% year-on-year growth, backed by strong customer metrics and trust, with a repeat purchase of 50% on their D2C website.
The company is on track to close the year at an Annual Recurring Revenue (ARR) of ₹700 crores+ in GMV, driven by sustained demand across digital and retail channels.
