Fossil, a watch and accessories brand, announced Nick Jonas as the brand’s global watch ambassador for 2025-26 with a worldwide campaign set to launch in the back half of 2025.
The campaign will harness the cultural power of music—a platform that resonates deeply with the Fossil audience’s passions and values.
Jonas and the campaign embody the perennial, energetic ethos of the brand for the modern world while remaining true to the core pillars of design and innovation.
“I’ve been a longtime admirer of watches, and Fossil was my very first as I was growing up, so this partnership is truly a full circle moment for me. I’m excited to work with the incredible Fossil team and bring my creative input to their process to design something special for watch lovers everywhere,” said Nick Jonas.
“As we continue to redefine Fossil at the global level, we’re searching for like-minded talent that not only resonate with but also embody our consumers worldwide. Nick Jonas is a force in music and fashion and has been an authentic brand fan for decades, making the choice clear. We are confident our shared values will make this a fruitful partnership that underscores our position as a pioneer in the accessories world. We are honored to welcome him into the Fossil family,” said Franco Fogliato, Chief Executive Officer of Fossil Group, Inc.
