Fixderma, a dermatologist-prescribed skincare brand, announced the launch of its new babycare product line, Hoopoe. The Hoopoe range is a collection of gentle, safe, and effective products specifically designed to care for and protect babies’ delicate skin.
Fixderma said that the new range includes seven dermatologist-tested products such as the Moisturizing Lotion, Massage Elixir, Gentle Hair & Body Wash, Anti-Itch Lotion, Mild Sunscreen, Anti-Rash Face Cream, and Diaper Rash Cream. Fixderma claims that products combine natural ingredients and advanced scientific formulations to offer hydration, protection, and relief from common skin issues like dryness, eczema, and diaper rashes.
“At Fixderma, we are committed to offering solutions that address the needs of every individual, from babies to adults. With Hoopoe, we have extended our expertise into a completely new category, with products specifically created to care for and protect the skin of our littlest customers. We understand the importance of using gentle yet effective products for babies, and Hoopoe delivers just that – safe, soothing formulations backed by science,” said Shaily Mehrotra, CEO and Co-founder, Fixderma.
“With Hoopoe, we’re not just launching another babycare range—we’re setting a new standard. Parents today want reassurance when it comes to their baby’s skincare, and that’s exactly what we’re offering. Our products have been rigorously tested, and we have certifications to back their safety and efficacy—something no other brand in the category has right now. It’s about trust, and we’re proud to bring that level of credibility to the babycare space,” said Anurag Mehrotra, Chairman, Fixderma.
“We see tremendous potential by expanding into the babycare segment. Fixderma is not only diversifying its product portfolio but also positioning itself as a trusted brand for families seeking high-quality, effective solutions for their children’s skincare needs. This launch marks a strategic milestone in our growth trajectory, as we continue to innovate and strengthen our market presence globally,” said Preetam Jena, CMO & eCommerce Head, Fixderma
